• INMAN & TOYOUTH
  • THIN MORE
  • QIANLIXIU
  • SLLSKY
  • YUNSIMUXIANG
  • OLRAIN
  • SEC
  • LALAMI
  • TIME CAPSULE
  • | EN
  • SINCE 2005

    SOUYUTE GROUP CO., LTD.

    Company Note

    2005-2007

    In December 2005, SouYute Garment Co., Ltd was established in Dongguan city, Guangdong province China.

    In January 2006, the company signed the Hong Kong international actor and singer Chen Huilin as the "CELUCASN" brand spokesperson.

    In November 2006, the company was reorganized as company limited and renamed Dongguan SouYute Garment stock Co., Ltd

    In December 2007, the company invested in the establishment of a wholly-owned subsidiary of Dongguan city CELUCASN information Technology co., LTD.

    The first shop of CELUCASN opened in Guangzhou Shangxiajiu pedestrian streets.

    In November 2010, the company listed on the SME board of Shenzhen stock exchange successfully.

    2008-2010

    In January 2008, the company signed the Hong Kong star Nicholasc Tse (Xie Tingfeng) as the brand spokesperson.

    In January 2008, the company "CELUCASN" brand has been voted "Top 10 Brands of Chinese Casual Clothing"

    In December 2008, the trademark of “조류 전선” was recognized as " Guangdong famous trademark" by Guangdong administration for industry and commerce.

    In January 2009, the company signed the Korean star Song Hye Kyo (Song Huiqiao) as the brand spokesperson of "CELUCASN".

    In April 2009, the company was awarded the title of "Top 50 Private Enterprises in Dongguan city" by Dongguan municipal people's government.

    In December 2009, the company's brand "CELUCASN" was designated as "Guangdong famous brand product" by Guangdong brand product evaluation center.

    In November 2010, the company listed on the SME board of Shenzhen stock exchange successfully.

    2011-2013

    In December 2011, the company's trademark "CELUCASN" was recognized by Guangdong industry and commerce administration as "Guangdong famous trademark".

    In January 2012, the company was named by Dongguan municipal people's government as "The Biggest Taxpayer of Private Enterprises in 2011" (ranked fourth in manufacturing industry).

    In June 2012, Zhu Xiaodan, the deputy secretary of Guangdong provincial CPC committee and Governor of the province, visited the company and praised the company's business model as "grasping the two ends of the Smiling Curve".

    In December 2012, the company was named by Dongguan municipal people's government as "2012 Top Five Taxpaying private enterprises among manufacturing industry".

    In January 2013, the company signed a contract with Chinese singer Gike Junyi to be the brand spokesperson of "CELUCASN".

    In August 2013, the first phase of the construction of the company's headquarters has started.

    In December 2013, the company's trademark "CELUCASN" was recognized by the trademark office of the state administration for industry and commerce as "China's well-known trademark".

    In June 2012, deputy secretary of CPC Guangdong provincial committee and Governor Zhu Xiaodan visited the company.

    In January 2015, the director of the national development and reform commission Xu Shaoshi and other leaders visited the company.

    Korean male idol day group--2PM is spokesperson of company brand.

    2014-2015

    In July 2014, the company issued a corporate bonds (phase I) to raise 350 million yuan of funds.

    In August 2014, the company invested and became a shareholder in Guangzhou THIN MORE clothing trading Co., LTD., which operates e-commerce brand "THIN MORE" (fashionable & big size for women's wear).

    In August 2014, the company invested and became a shareholder in the Guangdong Gezhi garment co., LTD., which operates the brand "SLLSKY" (fashionable folk style women's wear).

    In August 2014, the company invested and became a shareholder in Guangzhou Muzi clothing co., LTD., which operates the e-commerce brand "YUNSIMUXIANG" (fashionable women's clothing for Chinese style).

    In December 2014, the company invested and became a shareholder in Shenzhen OLRAIN clothing co., LTD., which operates e-commerce brand "OLRAIN " (commuter dress for women).

    In January 2015, the company signed the Korean men's idol group--2PM, the Korean super girl idol group--T-ARA as the brand spokesperson.

    In January 2015, the director of the national development and reform commission Xu Shaoshi and other leaders visited and guided the company.

    In March 2015, the company invested and became a shareholder in Guangzhou Huimei fashion group co., LTD., which runs e-commerce brand "INMAN" and "TOYOUTH ".

    In May 2015, the company invested and became a shareholder in Beijing SEC network technology co., LTD, the best Chinese retail online education training platform.

    In May 2015, the company invested and became a shareholder in Guangzhou Lingmei trading co., LTD operating the leading brand of "QIANLIXIU ", a leading brand of women's clothing in China.

    In June 2015, the company invested and set up a wholly owned subsidiary of Shenzhen Qianhai search commercial factoring co., LTD.

    In August 2015, the company publicly issued corporate bonds (phase 2) to raise 350 million yuan of funds.

    In August 2015, the company invested and became a shareholder in Changzhou Time Capsule network technology co., LTD., which runs the first brand "Time Capsule" of Chinese university coffee chain.

    In August 2015, the company invested and became a shareholder in Guangzhou LALAMI Information Technology Co., LTD., one of the largest cross-border e-commerce platforms in China.

    In August 2015, the company implemented strategic transformation and upgrading for continuing to perfect clothing brands management while turning into fashion industry supply chain management, brand management and business factoring.

    In August 2015, the company invested and set up a wholly owned subsidiary for Dongguan SouYute supply chain management co., LTD.

    In August 2015, the company invested and set up a wholly owned subsidiary for Dongguan SouYute brand management co., LTD.

    In August 2015, the company launched 10 trendy sub-brands. They are PARSOON, FERRLO, MUNKSTAR, BEMEET, M&Merry, PEACKLY, EARNAL, Das Leben, J21 and HALELIFE.

    In September 2015, the company held its first provisional shareholders' meeting and passed relevant bills such as non-public issuing shares.

    In September 2015, the company invested in the establishment of Hubei Juntong supply chain management co., LTD., Guangzhou Jiyate supply chain management co., LTD., and Suzhou Jutong supply chain management co., LTD.

    In December 2015, the company invested and set up Guangdong Juyate supply chain management co., LTD.

    2016-2018

    In January 2016, the company was renamed SOUYUTE GROUP CO., LTD.

    In March 2016, the company's non-public issuing stock application was approved by the China securities regulatory commission.

    In April 2016, the company invested and set up a wholly-owned subsidiary for Guangdong SouYute investment management co., LTD.

    In August 2016, the company invested and set up Shaoxing Xinglian supply chain management co., LTD., and Guangdong Ruilunte textile co., LTD.

    In September 2016, the company was formally established in the fashion culture industry investment fund (limited partnership).

    In September 2016, the company was approved by the China securities regulatory commission for 2.5 billion yuan.

    In October 2016, the company invested in the establishment of Foshan Jumeite textile co., LTD., and Xiamen Ruiyuelong supply chain management co., LTD.

    On October 20, 2016, company invested and set up a wholly owned subsidiary for Dongguan city SouYute creative design co., LTD.

    On December 30, 2016, wholly-owned subsidiary invested in the establishment of brand management holding subsidiary for Wuhan Shunyu brand management co., LTD.

    On January 25, 2017, the wholly-owned subsidiary of Dongguan city SouYute creative design co., ltd. invested RMB 110 million in Guangdong Yingyang legend advertising co., LTD., holding 45% of the company;

    On February 23, 2017, Lvyesheng, the secretary of Dongguan municipal party committee, visited SouYute Group for research and guidance.

    On March 1, 2017, the deputy secretary of the municipal party committee and mayor of Dongguan Liang Weidong visited SouYute Group for research and guidance.

    On March 13, 2017, party secretary of Guangdong state taxation bureau and director of Hu Jinmu, visited SouYute Group for research and guidance.

    On March 15, 2017, the company participated in the 2017 China international garment and apparel fair.

    On March 30, 2017, the SouYute Group first granted the stock market listed in the 2016 restricted stock incentive plan. The incentive scheme was awarded to 508 people with 158.425 million shares.

    On April 20, 2017, Cao Xuejun, deputy director of the department of consumer goods industry of ministry of industry and information technology, visited SouYute Group for research and guidance.

    In April 2017, SouYute Group has signed an agreement with Hubei Jingmen high-tech Industrial Development Zone Management Committee to invest and set up Central China regional headquarters in the Jingmen high-tech and Duodao district.

    In August 2017, the company invested and set up a wholly owned subsidiary for Dongguan city SouYute Information Technology Co.,TLD

    In August 2017, The company's total operating income exceeded 10 billion yuan for the first time

    In October 2017, SouYute Group has signed an agreement with the people's Government of Zhenze Town, Wu Jiang District, Suzhou, Jiangsu, to set up the East China regional headquarters in Zhenze Town.

    In November 2017, the company signed an agreement with the management committee of Jiangxi Nanchang economic and technological development zone to set up the southeast regional headquarter in Nanchang

    In November 2017, SouYute group Co., LTD moved to its new headquarters and entered a new stage of development.

    In November 2017, NAFMII (National Association of Financial Market Institutional Investors) has accepted registration of companies issuing 1.2 billion Yuan Medium-Term bill and 1.2 billion Yuan Short-Term financing bill.

    In December 2017, the company signed an agreement with People's government of Daojiao town in Dongguan to invest and set up SouYute fashion industry supply chain headquarters in Daojiao town

    In December 2017, Suzhou Mayang lake industry co., Ltd., a wholly owned subsidiary of SouYute Group, has successfully gained 50.8 mu of state-owned construction land on the north side of the city ecological park in Zhenze town, Suzhou province, to be used in the construction company's east china regional headquarters.

    In April 2018, Hubei Jiafang No.1 household articles co., Ltd., a subsidiary of the company, has signed a cooperation agreement with the people's government of Jianli county, Jingzhou city, Hubei province, to build an international home textile industry park in central china by investing 500 million yuan.

    In May 2018, The Company completed the target of Dongguan economy doubling plan in advance and was commended by Dongguan people's government

    In June 2018, Libin, 19th CPC Central Committee, 13th Vice Chairman of the Thirteenth National Committee of the Chinese people's political Consultative Conference, Director of the National Health and Family Planning Commission and Secretary of the Party Group visited SouYute Group to carry out research on the topic "medium and long term population change and economic and social development"

    In July 2018, SouYute was listed in China 500 for the first time released by Fortune 2018 ranking No.402 with a revenue of 18.3 billion yuan.

    In August 2018, The "Top 500 Guangdong Enterprises" list published in 2018, SouYute ranked 95th on the list, making it into the top 100 companies for the first time. Besides, in the "Top 100 Private Enterprises in Guangdong Province" and "Top 100 in Guangdong Circulation Industry" were published on the same day, and SouYute was ranked 28th and 12th respectively.

    On February 23, 2017, lv Yesheng, the secretary of Dongguan municipal party committee visited SouYute Group to research and guidance.

    In November 2017, SouYute group Co., LTD moved to its new headquarters and entered a new stage of development.

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